During the COVID-19 pandemic, supported by a grant from The Pollination Project , The WE United Project launched the WE Connect project to develop an adaptive response engaging and inspiring allies and advocates for women’s empowerment through sport. During the implementation of WE Connect, WE used our online platforms to highlight stories of women and girls from our own community; educate women and girls through online programming; and challenge gender norms and stereotypes by promoting images of strong, skillful women athletes; and sharing statistics about women in sports.