our vision

WE United envisions a future where everyone is empowered to call their own shots.

our mission

WE United aims to level the playing field and liberate the potential of every girl and woman through the power of sport.

The WE United Project was co-founded by Amanda Cats-Baril and Anne McGuinness who shared a passion for soccer/football and recognized the impact that sport had on their personal and professional lives. Since its founding in 2014, the WE United family has expanded to include a wide network of female players and referees; volunteers; and local businesses that support women’s empowerment.     

The WE United Project is a women-led initiative founded on the belief that sport enables women and girls to develop social networks, physical strength, self-belief, and the confidence to fully participate in any sphere of life they choose. WE believe participation in sport changes how women view themselves and how others view women; therefore, contributing to a broader agenda of women’s empowerment and equality.

WE United provides intentionally-designed safe spaces for women’s empowerment through sport. Based on Women Win’s “Three As” theory of change, The WE United Project uses physical activity as an empowering tool to build assets, provide access to resources, and develop agency.

WE believe one win leads to another.

When women and girls are provided with opportunities to develop skills, experiences and relationships through sport, they are empowered to be confident leaders on and off the field. WE envision bringing women together to pave the way forward for other women’s empowerment.