#REPICTUREWOMEN
In 2019, The WE United Project hosted a photo exhibition of approximately 50 photos of varied sizes representing women and girls participating in WE United activities in Nepal. The photos were selected with an eye to the overall mission of repicturing women—i.e. photos displayed girls in a strong and empowered light.
In the #RepictureWomen Exhibition, The WE United Project aimed to build on Getty Image’s #Repicture campaign, by bringing it to Nepal and challenging people to #repicture what women are and what they can do. In 2014, in partnership with Sheryl Sandberg’s LeanIn organization, Getty Images launched the #RepictureWomen campaign to break down visual clichés that reinforce social stereotypes about gender roles.
Women’s organisations used this opportunity to present images of women that represent their multiple roles and capacities, presenting images of women with agency and strength.
The Exhibit aimed to encourage people to rethink how they envision women and their role in society. By challenging peoples’ stereotypes by displaying strong images of women engaged in sport, The WE United Project hopes to contribute to a push for better balance in opportunity and representation for women in Nepal and globally.
On the occasion of International Women’s Day 2019, WE United collected a library of photos that paid testament to the impacts of engaging girls in sports—confidence, health, comradery, happiness, strength. The photographs in this Exhibition presented women as strong, empowered, competitive, fearless and skilled sportspersons. Images such as these are rarely seen in public space, where women are usually objectified or represented in a caring, home-maker role.
The WE United Project has always shared this belief, putting a strong emphasis on publicly sharing and promoting images of the photos of the strong, bold and empowered women who play, coach, and referee in WEunited tournaments, #MahilaPremierLeague and the Mahila Coaching Initiative.